One week to go – Sign up for the next Legacy Roundtable

Join us at 10:30am on Wednesday 19th March to explore what makes a legacy proposition powerful and compelling and the difference this can make to your legacy marketing.

Next Wednesday, 19th March, we will be hosting the next Legacy Roundtable. You can sign up now at the link below:

Our topic will be legacy propositions

This session will focus on legacy propositions and how charities express why supporters should leave a gift in their Will.

We have been speaking to organisations across the sector and have found a wide range of approaches. Some have a fully researched document.

Others rely on a carefully worded statement. Some have an internal guiding idea that is not written down. Some do not have one at all.

We will share what we have learned from legacy experts, hear from our guests, and open the discussion to everyone attending. Whether your organisation has a clear proposition or is still working on it, this is a chance to explore what works in practice.

Our guests

Our guests for this session will be Sinem Bilen-Onabanjo from Oxfam and Steven Dodds from Beautiful Insights.

Sinem Bilen-Onabanjo is Head of Legacy Engagement at Oxfam, where she leads on developing and growing their legacy fundraising strategy. With a background in fundraising marketing and strategic growth, she specialises in shaping compelling legacy messaging and championing inclusive narratives that resonate with supporters.

Steven Dodds is Managing Director at Beautiful Insights, a research and communications agency focused on helping charities understand and engage their audiences. With 25 years of experience in qualitative research and strategy, he has worked extensively in legacy fundraising, helping organisations craft messages that inspire long-term giving.

We have moved to Substack

You may notice that the Legacy Roundtable website looks different. We have moved everything to Substack, where all past episodes, insights, and new articles are now in one place. This should make it easier for you to access and engage with the content.

There is nothing you need to do. Your subscription has already been transferred and you will continue receiving everything as before.

Sign up now to join us next Wednesday. We look forward to seeing you there.