Sign up for the next Legacy Roundtable
Join us at 10:30am on Wednesday 15th of April to we’ll explore how charities approach tone in their legacy marketing.
On Wednesday, 15th of April, we will be hosting the next Legacy Roundtable. You can sign up now at the link below:
Our topic will be about finding the right tone for legacy marketing
We’re excited to invite you to the next online session in our Legacy Roundtable series.
Title: Setting the Tone – Finding the Right Voice for Legacy Marketing
Date: 15th of April 2026
Time: 10:30-12:00
Location: Online (Zoom)
Legacy campaigns often deal with powerful themes - life, death, memory and the impact we leave behind.
Traditionally, many charities have approached these topics with a reflective and emotional tone. But in recent years, some organisations have taken very different approaches - experimenting with humour, activism, bold creative ideas and even provocative storytelling.
So how do you decide what tone is right for your charity?
In this session we’ll explore how charities approach tone in their legacy marketing, looking at campaigns that take very different creative directions, from deeply moving storytelling to more surprising and unconventional examples.
Together, we’ll discuss questions such as:
What tone resonates most strongly with legacy audiences?
How closely should legacy campaigns align with a charity’s wider brand voice?
And how far can charities push creative boundaries when talking about death and legacy?
As always with the Legacy Roundtable, the aim is to create an open and thoughtful discussion where legacy professionals can share ideas, experiences and perspectives.
We’ll be confirming speakers soon, but in the meantime we’d love you to save the date and book to join the conversation.
Many thanks,
Stephen and the Legacy Roundtable team