Two Weeks To Go - Legacy Roundtable Speakers Announced
Join us at 10:30am on Wednesday 15th of April we'll explore how charities approach tone in their legacy marketing
We’re looking forward to our next Legacy Roundtable on ‘Setting the Tone – Finding the Right Voice for Legacy Marketing’ and with just over two weeks to go, we’re delighted to share our speakers.
Joining us will be:
Lauren Jones, Key Relationships Marketing Manager at Greenpeace, who will be sharing insights from their standout legacy campaign “We Won’t Rest in Peace” a bold and unconventional approach to legacy giving.
Becca Longman, Legacy Marketing Executive at Amnesty International UK, who will talk about Amnesty’s recent “Never Back Down” legacy campaign and how they approach tone in their storytelling.
Together, we’ll explore how charities are using very different tones in their legacy marketing, from traditional emotional storytelling to more unexpected and provocative approaches, and what this means for engaging legacy audiences.
15th April 2026
10.30am – 12noon
Online
If you haven’t already signed up, we’d love you to join us:
As always, this will be an open and informal discussion with plenty of opportunity to share ideas and hear from others across the sector.
Best wishes,
Stephen and the Legacy Roundtable team