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Our topic will be all about aligning Brand and Legacy

We’re excited to invite you to the next online session in our Legacy Roundtable series.

Title: Aligning Brand and Legacy: Strategies for Teams Big and Small

Date: 22nd of July 2025

Time: 10:30-12:00

Whether you’re part of a large legacy team or juggling it all solo, this session will unpack one of the most important (and sometimes overlooked) factors in legacy success: your charity’s brand.

From tone of voice to trust-building, from internal collaboration to storytelling that lasts a lifetime, we’ll explore how brand and legacy teams can work together to inspire the ultimate gift.

We’re thrilled to welcome two brilliant speakers who bring unique perspectives:

Rosie Baker – Head of Brand and Marketing at NHS Charities Together

Vicki O’Hare – Head of Individual Giving & Legacy at Scottish SPCA

Rosie and Vicki will be supported by our wonderful hosts:

Stephen Follows (Catsnake: The Story Agency) and Helen Smith (RNIB)

Expect honest discussion, tested strategies, and plenty of takeaways you can apply straight away, whether you're planning your next legacy campaign or rethinking how your brand supports long-term giving.

Register now to secure your place. We can’t wait to see you there!