The Power of Giving In-Memory
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Hosted by Emily Grint (Legacy Voice) and Shenley Connolly (Catsnake: The Story Agency), in the first roundtable of 2024 the focus was on in-memory giving and the power it can have for both donors and charities.
We were delighted to be joined by:
- Daisy Board, Senior Legacy and In-memory Executive from Shelter – Daisy shared her experience of being the first dedicated In-Memory Officer at the Cystic Fibrosis Trust, and spoke about the work she does now, splitting her time between legacy and in-memory at Shelter. She also spoke about the resilience and potential of in-memory giving as an income stream for charities, highlighted the importance of donor stewardship and collaborating with other teams, and shared her advice on how to engage with in-memory donors.
- Meg Plenderleith, Supporter Development and In-Memory Manager from Royal British Legion – Meg took us through the different in-memory products they offer at RBL, including their Tribute Funds and their flagship ‘Fields of Remembrance’ campaign, and shared some future plans to expand on these offerings to reach a larger audience. She also spoke about the challenges of data capture, the opportunity that sponsorship products bring to the in-memory space, and the importance of creating a solid supporter journey.