Hosted by Stephen Follows (Catsnake: The Story Agency) and Helen Smith (RNIB), in this roundtable our focus was on planning and hosting effective supporter events that inspire gifts in Wills.
Joining our hosts on the panel were:
Emily Ding, Gifts in Wills Manager, and Kali Milburn, Gifts in Wills Executive, from Canal & River Trust – Emily and Kali spoke about their experience running six legacy events this summer, with the added challenge of being a relatively young charity, with a newly established Gifts in Wills programme. They highlighted the importance of choosing the right venue and shared their thoughts on being direct with their legacy ask in event communications.
Sophie Cannon, Head of Individual Giving, and Grace Cunningham, Legacy Engagement Officer, from the North West Air Ambulance Charity – After scooping up a Smee & Ford Legacy Giving Award for their programme of Gifts in Wills events this year, Sophie and Grace spoke all about the planning and strategy behind their events. They also took us through how they measure event success and highlighted the importance of gathering attendee feedback to enhance future legacy events.
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