Join us on Tuesday 8th October for our next Legacy Roundtable, all about TV and video advertising.
Legacy advertising through TV or online videos is something more and more charities are exploring to inspire future gifts in Wills. Whether your charity is considering these approaches for the first time or has run TV/Video campaigns for years, getting it right can make a significant difference in driving supporter engagement and legacy income.
Hosted by Stephen Follows (Catsnake: The Story Agency) and Helen Smith (RNIB), in this roundtable our focus was on planning and hosting effective supporter events that inspire gifts in Wills.
Hosted by Stephen Follows (Catsnake: The Story Agency) and Helen Smith (RNIB) the focus of this roundtable was on building and launching successful legacy programmes.
Co-hosted by Emily Grint (Legacy Voice) and Shenley Connolly (Catsnake: The Story Agency), in the first roundtable of 2024 the focus was on in-memory giving and the power it can have for both donors and charities.
In the final roundtable of 2023, along with hosts Stephen Follows (Catsnake: The Story Agency) and Clare Sweeney (Keepace Consults), our guest speakers discussed all things Gifts in Wills guides!
In this special edition of the Legacy Roundtable, along with hosts Stephen Follows (Catsnake: The Story Agency) and Clare Sweeney (Keepace Consults), our wonderful panel shared their expertise and experience in legacy fundraising for hospices.
In this roundtable, we were joined by Becky Lackey and Laila Awda from GOSH Charity, and Francesca Mills from Asthma + Lung UK, to discuss their insights and strategies for reaching and effectively engaging with potential pledgers of the Baby Boomer generation.
In this episode, our speakers shared their experiences of developing legacy strategies, discussed the challenges they encountered along the way, as well as the opportunities that emerged during the process.
Our focus for this episode was on ‘Doing Things Differently’. We explored examples of ‘outside-the-box thinking’ in the legacy space, and celebrated some brilliant examples of standout approaches to legacy marketing.
In this episode, our focus was on the Baby Boomer audience. Our speakers shared their expertise and insights into how to reach this audience and tap into their deep-rooted motivations for leaving a legacy gift. We also discussed how best to understand the needs, preferences and behaviours of the Baby Boomer generation, in order to strengthen legacy marketing and stewardship.
