Category: 2023

In this roundtable, we were joined by Becky Lackey and Laila Awda from GOSH Charity, and Francesca Mills from Asthma + Lung UK, to discuss their insights and strategies for reaching and effectively engaging with potential pledgers of the Baby Boomer generation.

In this episode, our speakers shared their experiences of developing legacy strategies, discussed the challenges they encountered along the way, as well as the opportunities that emerged during the process.