Our focus for this episode was on ‘Doing Things Differently’. We explored examples of ‘outside-the-box thinking’ in the legacy space, and celebrated some brilliant examples of standout approaches to legacy marketing.
In this episode, our focus was on the Baby Boomer audience. Our speakers shared their expertise and insights into how to reach this audience and tap into their deep-rooted motivations for leaving a legacy gift. We also discussed how best to understand the needs, preferences and behaviours of the Baby Boomer generation, in order to strengthen legacy marketing and stewardship.
In this episode, almost exactly two years since our very first Legacy Roundtable event in 2020, we took the opportunity to reflect on the myriad of changes, challenges and progress over the last two years and what these mean for the future of legacy fundraising. We discussed online will writing, legacy administration and legacy events with particular focus on the transformation we’ve seen as well as looking at what lies ahead.
Vicki O’Hare (RSPB), Harvey Kirk (RSPB) Clare Sweeney (Keepace Consults) and Hannah Saunders (The Kite Factory) along with our hosts Stephen Follows (Catsnake) and Helen Smith (Cancer Research UK) discuss all things Legacy TV adverts