Know Your Audience There is no “one size fits all” for Baby Boomers…….their motivations for leaving a gift in their Will may be a very personal connection to the cause, …
Join our speakers Jen Corbett from NDCS, Dylan Burke from Guardian Angel and Victoria Jones, Legacy Administration Consultant, as we discuss the myriad of changes, challenges and progress in Legacy Fundraising over the last two years.
Vicki O’Hare (RSPB), Harvey Kirk (RSPB) Clare Sweeney (Keepace Consults) and Hannah Saunders (The Kite Factory) along with our hosts Stephen Follows (Catsnake) and Helen Smith (Cancer Research UK) discuss all things Legacy TV adverts
Is everyone on board? How to get everyone on the legacy train Listen now Key Takeways In this episode, our hosts Stephen and Helen speak with our expert guests about …
Legacy Marketing Listen now Key Takeaways In this episode, our co-hosts Stephen Follows and Claire Routley speak to our expert guests on the topic of Legacy Marketing. They explore the …
Ali O’Neill (RNLI), Tom Newton (soon to be at Shelter), Rob Cope (Remember a Charity) and Helen Smith (Cancer Research UK) explore tips and strategies for unlocking and normalising legacy conversations across your organisation, with your supporters and with wider external stakeholders.
Jenny Kronbergs (UNICEF UK), Helen Smith (Cancer Research UK), Richard Hill (Legacy Foresight) and Alexis Fairclough (Bequeathed) discuss strategies for turning warm supporters of your charity into Legacy supporters.
Helen Smith and Jon Collins (Cancer Research UK), Katie May and Melanie Day (The Brain Tumour Charity), Ben Eden-Davies (St Mungo’s) and Ben Garner (Charity People) discuss creating realistic KPIs and look at strategies they have employed to demonstrate success and progression.
Helen Smith (Cancer Research), Claire Routley (Legacy Fundraising consultant), Beth Thompson (Macmillan Cancer Support), Michelle Adelman and Jess Hood (Battersea Dogs & Cats Home) discuss the all-important topic of Stewardship.
Meg Abdy (Legacy Foresight), Alison Rubenstein (Jewish Care) and David Cole (Fastmap) discuss how the current situation affects our legacy plans.