Is everyone on board? How to get everyone on the legacy train. In this episode, our hosts Stephen and Helen speak with our expert guests about building a partnership ethos between legacy teams and those dealing with High-Value givers or Philanthropists.
In this episode, our co-hosts Stephen Follows and Claire Routley speak to our expert guests on the topic of Legacy Marketing. They explore the value of a Legacy Proposition, the nuances between Legacy and In-Memory marketing (and how to navigate this dual role) and also how to use effective measurement to demonstrate the impact of your marketing efforts and how far the dial has shifted towards achieving set goals.
Ali O’Neill (RNLI), Tom Newton (soon to be at Shelter), Rob Cope (Remember a Charity) and Helen Smith (Cancer Research UK) explore tips and strategies for unlocking and normalising legacy conversations across your organisation, with your supporters and with wider external stakeholders.
Jenny Kronbergs (UNICEF UK), Helen Smith (Cancer Research UK), Richard Hill (Legacy Foresight) and Alexis Fairclough (Bequeathed) discuss strategies for turning warm supporters of your charity into Legacy supporters.
Helen Smith and Jon Collins (Cancer Research UK), Katie May and Melanie Day (The Brain Tumour Charity), Ben Eden-Davies (St Mungo’s) and Ben Garner (Charity People) discuss creating realistic KPIs and look at strategies they have employed to demonstrate success and progression.
Helen Smith (Cancer Research), Claire Routley (Legacy Fundraising consultant), Beth Thompson (Macmillan Cancer Support), Michelle Adelman and Jess Hood (Battersea Dogs & Cats Home) discuss the all-important topic of Stewardship.
Meg Abdy (Legacy Foresight), Alison Rubenstein (Jewish Care) and David Cole (Fastmap) discuss how the current situation affects our legacy plans.
Meg Abdy, Jon Franklin, Kate Jenkinson (Legacy Foresight), and Jenny Kronbergs (Unicef) discuss topics such as the demographic, economic and administrative impacts COVID-19 will make on the legacy market, insights around the in-memory market and exploring virtual events.
Matthew Lagden (ILM), Stephen Maund (Capacity Marketing for Charities), Jonathan Davies (MuchLoved) and George Hyman (ARUK) discuss topics such as: the housing market’s affect on legacy, free wills, tribute funds and top tips for legacy teams.
Hannah Saunders (The Kite Factory), Allan Freeman & Lucinda Darby (Remember a Charity in your Will), David Roberts (Bequeathed) and Matt Smith (London’s Air Ambulance Charity) discuss topics such as campaigning, supporting communities, and will writing.
